Inmate #1: THE RISE OF DANNY TREJO
Who it's for
What we did
- Digital Event.
How we did it
- Create a full 360 publicity campaign for the Digital and VOD release of the documentary
- Partner with online publisher IGN on a first-of-its-kind virtual red carpet premiere and a live-streamed Q&A with moderator Paul Scheer featuring film star Danny Trejo
- Conduct celebrity outreach and secured high profile reviews, feature and asset placements
- Organize live radio and TV opportunities on release date
- #1 on iTunes Documentary charts
- 100k views during live Q&A
- 9M+ impressions for virtual red carpet
- 600+ campaign breaks
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?