Who it's for
What we did
- Widespread awareness.
- Thumb stopping creative.
- Awards-focused social content.
How we did it
- Created reactive and thumb-stopping social creative that parodied key box office competitors.
- Developed a bold, witty tone of voice that engaged users and sparked conversation across social media.
- Identified key cultural dates and trending moments to position I, Tonya amongst wider chatter with flair and bravado.
- Produced a suite of brash, comedic and unforgiving assets for sharing on social, staying true to the core themes and nature of the film itself.
- Created direct and immediate social content which highlighted key awards nominations and wins.
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?