I, Tonya


Who it's for

What we did

  • Widespread awareness.
  • Thumb stopping creative.
  • Awards-focused social content.

How we did it

  • Created reactive and thumb-stopping social creative that parodied key box office competitors.
  • Developed a bold, witty tone of voice that engaged users and sparked conversation across social media.
  • Identified key cultural dates and trending moments to position I, Tonya amongst wider chatter with flair and bravado.
  • Produced a suite of brash, comedic and unforgiving assets for sharing on social, staying true to the core themes and nature of the film itself.
  • Created direct and immediate social content which highlighted key awards nominations and wins.


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.


Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind