How to Train Your Dragon: The Hidden World
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
How we did it
- Built a one-of-a-kind experience in Norway including a zip line, Magic caves, and a trip to a real Viking Village
- Utilized above and below-the-line talent for interviews and additional coverage with animation and mainstream press
- Coordinated giveaways with 75 different press and bloggers
- Secured 11 exclusive placements for bonus content clips
- Press and influencer trip to Norway for US media
- Press trip earned 55M+ editorial reach
- Press trip social content had a 7.15% engagement rate
- Overall campaign earned 300+ online press breaks
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
