How to Train Your Dragon: The Hidden World

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.

How we did it

  • Built a one-of-a-kind experience in Norway including a zip line, Magic caves, and a trip to a real Viking Village
  • Utilized above and below-the-line talent for interviews and additional coverage with animation and mainstream press
  • Coordinated giveaways with 75 different press and bloggers
  • Secured 11 exclusive placements for bonus content clips
  • Press and influencer trip to Norway for US media
  • Press trip earned 55M+ editorial reach
  • Press trip social content had a 7.15% engagement rate
  • Overall campaign earned 300+ online press breaks

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind