HBO Asian Pacific American Visionaries
Influencers
Who it's for
What we did
- Influencer Marketing.
How we did it
- Supported the digital premiere of the top shorts from HBO’s APA Visionaries competition with a custom gift box with items from APA-owned small businesses to enhance their at-home viewing of the event
- Curated a list of top talent, influencers and press in the Asian American community to amplify the digital event
- Negotiated payment and messaging with high-profile influencers to guarantee coverage in line with the theme of uplifting Asian American perspectives and diversity in film, with a total potential reach of over 5.4 million across Instagram and Twitter
- Garnered social coverage from additional earned influencers with a potential reach of 4.6 million across Instagram and Twitter
work in action
- https://www.instagram.com/p/CFfY8pmsGHW/
- https://www.instagram.com/p/CFf15iWMplw/
- https://www.instagram.com/p/CFXZDlwn34b/
- https://www.instagram.com/p/CFd3ri8nWiT/
- https://twitter.com/EugeneLeeYang/status/1309262821700509696
- https://twitter.com/conradricamora/status/1309506223667064834
- https://twitter.com/raisingwhasians/status/1309162886917480449
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
