HBO Asian Pacific American Visionaries
Who it's for
What we did
- Influencer Marketing.
How we did it
- Supported the digital premiere of the top shorts from HBO’s APA Visionaries competition with a custom gift box with items from APA-owned small businesses to enhance their at-home viewing of the event
- Curated a list of top talent, influencers and press in the Asian American community to amplify the digital event
- Negotiated payment and messaging with high-profile influencers to guarantee coverage in line with the theme of uplifting Asian American perspectives and diversity in film, with a total potential reach of over 5.4 million across Instagram and Twitter
- Garnered social coverage from additional earned influencers with a potential reach of 4.6 million across Instagram and Twitter
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?