Social, Publicity, Digital Media
Who it's for
What we did
How we did it
- Promoted the film’s premiere by engaging Gone Girl fans socially with a countrywide initiative spanning 48 hours, with a final pay-off in a secret location, whilst rewarding online fans for their participation.
- Created and executed a two-day scavenger hunt-based sweepstakes hosted on Twitter which seeded out clue graphics in the tone of the film’s main character.
- Encouraged fans to answer clues using the designated hashtag #Tweepstakes and enter into a sweepstake to win tickets and additional prizes.
- Garnered social support from Huffington Post Entertainment, AOL.com, Barnes and Noble, Twitter NYC, Penguin Random House and more.
- 25.2M Impressions.
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