Gone Girl

Social, Publicity, Digital Media

Who it's for

What we did

  • Social.
  • Publicity.

How we did it

  • Promoted the film’s premiere by engaging Gone Girl fans socially with a countrywide initiative spanning 48 hours, with a final pay-off in a secret location, whilst rewarding online fans for their participation.
  • Created and executed a two-day scavenger hunt-based sweepstakes hosted on Twitter which seeded out clue graphics in the tone of the film’s main character.
  • Encouraged fans to answer clues using the designated hashtag #Tweepstakes and enter into a sweepstake to win tickets and additional prizes.
  • Garnered social support from Huffington Post Entertainment, AOL.com, Barnes and Noble, Twitter NYC, Penguin Random House and more.
  • 25.2M Impressions.


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind