Gone Girl

Social, Publicity, Digital Media


Who it's for


What we did

  • 48hr Scavenger hunt
  • Twitter Campaign
  • 25.2M Impressions
  • Top Tier Media

How we did it

  • Promoted the film’s premiere by engaging Gone Girl fans socially with a countrywide initiative spanning 48 hours, with a final pay-off in a secret location, whilst rewarding online fans for their participation.
  • Created and executed a two-day scavenger hunt-based sweepstakes hosted on Twitter which seeded out clue graphics in the tone of the film’s main character.
  • Encouraged fans to answer clues using the designated hashtag #Tweepstakes and enter into a sweepstake to win tickets and additional prizes.
  • Garnered social support from Huffington Post Entertainment, AOL.com, Barnes and Noble, Twitter NYC, Penguin Random House and more.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind