Frozen 2

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.
  • Partnerships.
  • Events.

How we did it

  • Execute unique and effective promotional partnerships with national blowout salon Drybar and the Fashion Institute of Design & Merchandising (FIDM)
  • Host an exclusive Drybar partnership launch event, securing celebrities, influencers and press to “Get the Anna & Elsa look” with character-inspired hairstyles before they became available at Drybar salons nationwide
  • Organize a fashion design challenge between FIDM and stakeholders from Disney’s consumer products, stores, home entertainment, and animation departments to create a window display of movie-inspired street wear, publicizing the unveiling with a private press reception
  • 33M+ reach for Drybar partnership
  • 61M+ reach for FIDM partnership

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind