Frozen 2
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
- Partnerships.
- Events.
How we did it
- Execute unique and effective promotional partnerships with national blowout salon Drybar and the Fashion Institute of Design & Merchandising (FIDM)
- Host an exclusive Drybar partnership launch event, securing celebrities, influencers and press to “Get the Anna & Elsa look” with character-inspired hairstyles before they became available at Drybar salons nationwide
- Organize a fashion design challenge between FIDM and stakeholders from Disney’s consumer products, stores, home entertainment, and animation departments to create a window display of movie-inspired street wear, publicizing the unveiling with a private press reception
- 33M+ reach for Drybar partnership
- 61M+ reach for FIDM partnership
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
