Who it's for
What we did
How we did it
- Collaborated with two major vintage London stores ‘Absolute Vintage’ (Spitalfields) and ‘Rokit’ (Covent Garden) to create a FREE FIRE takeover, both in-store and online.
- Worked with Joe.co.uk and RealSFX to create an exclusive SFX video masterclass; targeting the film’s core, male skewing, audience.
- Implemented extensive press outreach for the duration of the UK Q&A tour.
- Capitalised on talent access, securing interview placements with 34 sites.
- Secured exclusive asset placements on Yahoo Movies, Empire Online, Loaded and Games Radar
- 63 pieces of combined coverage.
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