Who it's for
What we did
- Influencer Programme.
- Brand-Loyal Ambassadors.
- Authentic Buzz.
- Genuine Endorsements.
How we did it
- Created a unique blogger program which would further cement our well-established relationships with bloggers, developing a title-by-title approach into a long-term strategy.
- Hand-picked a selection of brand-loyal ambassadors, forming a genuine relationship through regular dialogue and rewards; providing experiences and opportunities that would increase peer-to-peer conversation and generate authentic buzz and excitement for each new release.
- Opted for a non-paid approach to build true endorsements and genuine recommendations, refining our strategy continually by listening to the bloggers and responding to their feedback.
Get in touch
Do you want us to create an award-winning, global campaign for you?