Ford V Ferrari: The Perfect Lap Tour
Who it's for
What we did
- Talent Handling.
How we did it
- Five large-scale coast-to-coast press, influencer and consumer events in various cities within a four-week period.
- Engaged consumers in their natural environments with activations at various car rallies and auto shows including poster signings with film talent and cars from the film.
- Leveraged car influencers, auto press and film press for a VIP experience and unprecedented access to a pit crew in action at an auto race.
- Slo-mo Winners’ Circle video booth opp with real champagne for attendees to spray.
- 30k+ consumers reached live at events.
- 10 national and regional broadcast segments.
- 55 print and online press breaks.
- 1,300 posters signed by talent in-person.
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?