Ford V Ferrari: The Perfect Lap Tour

• Five large-scale coast-to-coast press, influencer and consumer events in various cities within a four-week period.
• Engaged consumers in their natural environments with activations at various car rallies and auto shows including poster signings with film talent and cars from the film.
• Leveraged car influencers, auto press and film press for a VIP experience and unprecedented access to a pit crew in action at an auto race.
• Slo-mo Winners’ Circle video booth opp with real champagne for attendees to spray.
• 30k+ consumers reached live at events.
• 10 national and regional broadcast segments.
• 55 print and online press breaks.
• 1,300 posters signed by talent in-person.

Do you want us to create an award-winning, global campaign for you?

Contact stella.ferguson@thinkjam.com.