Fandor

Publicity, Digital Media


Who it's for


What we did

  • Exclusive Spotlight
  • 1 Key Partnership
  • Canadian Web Syndication
  • Service Subscription Increase

How we did it

  • Increased consumer awareness of Fandor and the company’s streaming service within the Canadian marketplace; showcasing their comprehensive catalogue of available films in order to drive subscriptions to the service.
  • Created a custom-built interactive map of Canada using ThinkLink Technology, setting up hotspots across each Canadian province for users to interact with.  
  • Included customised content within each hotspot, showcasing either a trailer, a spotlight on a Canadian filmmaker or a film image, all relevant to each specific province.
  • Included the functionality to directly link back to a dedicated page on the official Fandor website, providing the user with further film information and encouraging them explore the site and subscribe.
  • Partnered with top tier cinephile-centric Canadian website IONCinema.com, to debut the spotlight as an exclusive to their on-site readers and via their social channels.
  • Syndicated to a wider cross-section of Canadian sites and blogs as well as shared across official Fandor platforms.

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

X

Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind