Fallout 76

Social, Publicity, Digital Media


Who it's for


What we did

  • Major Title Release.
  • Limited Edition Stamps.
  • Charity Initiative.
  • Themed Press Event.
  • Concert Afterparty.
  • Bespoke Social Creative.

How we did it

  • Created a set of Fallout 76 glow-in-the-dark postage stamps and postcards to celebrate day of release; a gaming first.
  • Sent postcards to press and influencers to coincide with release.
  • Supported the launch of #HelmetsforHabitat, a charitable initiative to auction off custom Fallout 76 power armour helmets, by encouraging influential UK artists to submit entries.
  • Worked with Bethesda on the ‘War Child UK Presents Bethesda in Concert’, inviting guests, organising the afterparty and producing official merchandise.
  • Hosted a Fallout 76 themed preview event in its home of West Virginia; inviting press and influencers to the Greenbrier stately complex to experience the game in an abandoned nuclear shelter.
  • Produced an array of standout and bespoke social creative across a variety of formats.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact ellie.graham@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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