Who it's for
What we did
- Influencer Marketing.
How we did it
- Created a customized/immersive escape room-style board game in a box
- Editorial coverage reaching 3.8mm unique readers
- Partnered with The Wild Optimists to send participants an “Escape Room In a Box” capitalizing on the plot of the film
- Participants included Collider, Bloody Disgusting, film star Jay Ellis, Rue Morgue, and many more
- Content showcased the participants experience solving the box across YouTube, Instagram, Facebook, Twitter and etc.
- Secured 33 press, influencers and talent to share coverage
- Total reach 5mm+ and 451k social impressions