Publicity, Digital Media
Who it's for
What we did
- Interactive Cover Reveal.
- 100K+ Image Views.
- 110 Site Embeds.
- Social Follower Increase.
How we did it
- Built awareness and drove pre-order sales with a unique digital launch for the cover art reveal of Stephen King’s literary sequel to The Shining.
- Created a publishing digital first with an interactive and shareable version of the hardback cover, featuring hotspots to access video, image and text content within the image itself.
- Preceded the launch with a social countdown and consumer and trade press outreach.
- Tailored the interactive image for international territories, with smart URLs used to drive traffic to the chosen retailer in each market.
Get in touch
Do you want us to create an award-winning, global campaign for you?