Doctor Sleep

Publicity, Digital Media


Who it's for


What we did

  • Publicity.
  • Digital media.

How we did it

  • Built awareness and drove pre-order sales with a unique digital launch for the cover art reveal of Stephen King’s literary sequel to The Shining.
  • Created a publishing digital first with an interactive and shareable version of the hardback cover, featuring hotspots to access video, image and text content within the image itself.
  • Preceded the launch with a social countdown and consumer and trade press outreach.
  • Tailored the interactive image for international territories, with smart URLs used to drive traffic to the chosen retailer in each market.
  • 100K+ Image Views.
  • 110 Site Embeds.
  • Social Follower Increase.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact clientservices@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind