Publicity, Digital Media
Who it's for
What we did
- Digital media.
How we did it
- Built awareness and drove pre-order sales with a unique digital launch for the cover art reveal of Stephen King’s literary sequel to The Shining.
- Created a publishing digital first with an interactive and shareable version of the hardback cover, featuring hotspots to access video, image and text content within the image itself.
- Preceded the launch with a social countdown and consumer and trade press outreach.
- Tailored the interactive image for international territories, with smart URLs used to drive traffic to the chosen retailer in each market.
- 100K+ Image Views.
- 110 Site Embeds.
- Social Follower Increase.
Get in touch
Do you want us to create an award-winning, global campaign for you?