Deadpool 2

Publicity, Influencers

Who it's for

What we did

  • Activations.
  • Editorial.
  • Press tour.

How we did it

  • Organised a superhero-worthy takeover of San Diego Comic-Con with a show-floor booth (voted by Comic-Con employees as the best of 2018), a Deadpool inspired suite at the Hard Rock Hotel, a fan screening of the film's brand-new extended cut and a full press day and Hall H panel with 8 members of the cast and crew including Ryan Reynolds.
  • Secured press coverage and attendance for Deadpool's "Believe in Your Selfie" pop-up museum in New York City, generating 58 million editorial impressions.
  • Negotiated editorial debuts of clips, digital assets and bespoke television spots with outlets including Entertainment Weekly, E! Online, People, Esquire, IGN and many more.
  • #1 Tweeted-about movie at Comic-Con.
  • #4 discussed movie on Facebook.
  • 1.4B+ editorial impressions.


work in action

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

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