Charlie and the Chocolate Factory – Theatre
Who it's for
What we did
- World Premiere Launch
- Mummy Blogger Events
- Bespoke Creative
- 143K Reach
- 3K Likes
How we did it
- Delivered an extensive media and social campaign to launch the world premiere of Sam Mendes’ original musical stage adaptation of the Roald Dahl classic.
- Developed an intimate knowledge of the brand’s activity schedule to create a continual stream of marketing moments and messaging for the brand.
- Implemented publicity initiatives that included creative features, parent blogger outreach, asset distribution and promotional partnerships across major media sites.
- Produced bespoke creative for key brand events, all designed with targeted messaging to touch specific audiences for the show.