David Brent: Life on the Road


Who it's for

What we did

  • Brought the boss back!
  • Built 25k social following.
  • Attracted 23.5k footfall at Lucky Voice.
  • 14K reach on world premiere content.

How we did it

  • Engaged audiences through strong and shareable social creative.
  • Built a Social Profile Stamper, in which users were able to select from three different stamp effects; David Dancing, David’s beard and a can of lager.
  • Managed David’s Voicemail for four months, then created a bespoke video featuring a variety of messages left by fans for the Brentmeister General himself!
  • Set up Lucky Voice Karaoke Partnership for a multi-staged activation, including the installation of ‘Lady Gypsy’ as a Karaoke Song with accompanying lyrics and video within their system.
  • Created a bespoke David Brent: Life on the Road Playlist to feature in all Lucky Voice booths, as well as a David Brent: Life on the Road week-long event at Lucky Voice’s Soho, Islington and Brighton bars, with branded standees, beer mats, business cards, masks in their prop box and a beer promotion.
  • Managed the World Premiere, which included a live and exclusive performance from David Brent and his band Foregone Conclusion.


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.


Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind