David Brent: Life on the Road

• Engaged audiences through strong and shareable social creative.
• Built a Social Profile Stamper, in which users were able to select from three different stamp effects; David Dancing, David’s beard and a can of lager.
• Managed David’s Voicemail for four months, then created a bespoke video featuring a variety of messages left by fans for the Brentmeister General himself!
• Set up Lucky Voice Karaoke Partnership for a multi-staged activation, including the installation of ‘Lady Gypsy’ as a Karaoke Song with accompanying lyrics and video within their system.
• Created a bespoke David Brent: Life on the Road Playlist to feature in all Lucky Voice booths, as well as a David Brent: Life on the Road week-long event at Lucky Voice’s Soho, Islington and Brighton bars, with branded standees, beer mats, business cards, masks in their prop box and a beer promotion.
• Managed the World Premiere, which included a live and exclusive performance from David Brent and his band Foregone Conclusion.
• Built 25k social following.
• Attracted 23.5k footfall at Lucky Voice.
• 14K reach on world premiere content.

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