Think Jam Media Director Joins Sizmek Panel
On July 9th Rory Hallam spoke to over 240 global advertising and agency listeners about Think Jam’s experience and best-practise for mobile design, using the Sizmek ad builder.
The theme of the event was 6 Rules To Break If You Want To Make Great Mobile Ads. Below is a short summary of the rules covered in the talk:
Rule 1: Provide an abundance of content so the user has all of the information at once.
Break it: Analyze user context, then provide concise, valuable content that allows the user to accomplish simple tasks.
Rule 2: Design advertisements with only the mouse in mind.
Break it: Let’s update our ads’ interfaces with simple, touch-friendly designs for the win!
Rule 3: Desktop banners work great!
Break it: Cramming desktop to mobile doesn’t work.
Rule 4: Digital advertising is best created in Flash.
Break it: HTML5 yo!
Rule 5: Without the same reporting as desktop, mobile isn’t worth the time.
Break it: There are different ways to get the data you need.
Rule 6: Build ads in a closed system.
Break it: Build however you want, import them into MDX.
HTML5 performs 400% better than Flash on mobile! Read about this and more in Sizmek’s Mobile Index Report.