The News Feed: Twitter Celebrates Valentines Day
14th February 2020
Ben Hordos & Gabby Hurn – Team Social at Think Jam
From Twitter’s Valentine’s activation to Spotify launching a new app, get up-to-date on all things social.
Although very early in it’s testing phase and only on desktop, the feature will appear for admins of groups on in-feed posts. Group members will be able to click to see more content from each admin or moderator, increasing the trackability of actions taken by each group member.
With Facebook heavily focusing on Groups, it’ll be interesting to see how this develops and whether any brands look to test and learn. We’ll keep our eyes peeled.
Taking mortifying stories, cringeworthy confessions, and unlikely advice from Tweets and making them into installations in Covent Garden. Twitter is celebrating the embarrassing top Tweets to celebrate Valentine’s Day in an ‘anti’ fashion.
Twitter’s comment: “We want to honour the true reality around the modern world of dating on Valentine’s Day, by bringing the most raw and relatable Tweets to life at the Advice Bureau”
The FTC is calling for tougher penalties on companies who disguise their advertising on social platforms. Having previously released guidelines for companies and influencers to follow, these have not been enforced with many still not being clear on paid advertising.
This new focus will hold companies accountable, rather than influencers. Now more than ever, brands, agencies and those who work with influencers need to be on top of all guidelines, from both the brand and creator point of view.
Following in Twitch’s footsteps, YouTube is looking for new ways to help creators earn more money. The new feature allows users to purchase a ‘clapping animation’ that appears over the video they want to support – this animation is only shown privately to the buyer. Still within its testing period, users can currently spend up to $2 per ‘clap’ to support their favourite creators.
This is a clear bid to try and migrate more creators to the platform as more and more platforms are stepping up their creator monetization offering.
Aiming to ‘promote privacy, safety, and positive vibes’, TikTok has enlisted popular TikTok creators to populate a brand new TikTok Tips account with messages about user safety and well-being, including information on how the platform’s safety tools work.
This activity aligns with the platform’s wider effort to encourage a safer and more positive space for users. Along with their updated Community Guidelines, this is a great step forward for the platform to help their audience make the most of TikTok and what it has to offer.
A first for the platform, Spotify is launching a specific app alongside their original. Spotify editors have selected child-friendly songs and stories delivering age-appropriate content to kids aged three and upwards. Parents can select if their child fits in the ‘younger’ category, where Spotify will serve lullabies and nursery rhymes or the ‘older’ category where they will be able to listen to pop music.
The new development will be very interesting to watch, especially for family brands hoping to reach the younger generations and families.
Snapchat is going for a new, simplified look. The Snap Map (which displays your friends locations) is now placed to the left of your chats, whilst ‘Discover’ has been renamed ‘Community’. Snapchat’s original series have also taken centre stage, next to community, confirming the brands focus on this type of content. They’re also adding a navigation bar, providing a much easier and efficient user experience.
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