The News Feed: Facebook sits down with Red Table Talk
24th January 2020
Ben Hordos & Gabby Hurn – Team Social at Think Jam
Find out the biggest news in social this week, from Spotify testing Playlist Stories to Twitter launching emojis in DMs.
Facebook has tied down the Jada Pinkett Smith-fronted Red Table Talk to its Watch platform until 2022, and ordered a spin-off to be hosted by Gloria Estefan as it zeroes in on unscripted series.
Facebook’s focus on unscripted series reflects a bigger change in audience content preference, as users are opting for spontaneous and relatable longer-form content – something to think about when creating for the platform, especially with talent.
Have you ever gotten a Twitter DM that made you wish you could give it a thumbs down, laugh at it or just generally react to it like you can on Facebook? Well, now you can. You can easily react to a DM by clicking or tapping on the heart-plus icon that appears right next to a message. Double-tapping messages brings up the emoji panel, as well.
This update to Twitter DM provides more opportunity for brands and community managers to engage directly with users in a fun and playful way.
With Stories becoming continually more popular with users, Instagram is adding a new feature allowing you to see all of your mentions in one place, and letting you easily re-share these to your own Stories. Instagram are testing this with select users, who will find this within the ‘Create’ mode.
This provides a great opportunity for brands to grow and nurture their community. Whether it’s their engaged followers or users mentioning their brand, brands will more easily be able to champion UGC content and influencer partnerships on Instagram Stories.
YouTube has planned more than 100 original series and films to launch on the platform in 2020. In a shift from their initial strategy, YouTube placed it’s original shows in front of their pay-wall, streaming their content with ads instead.
With the platform enlisting celebrities such as Justin Beiber and Paris Hilton to start their own docu-series, the shift in focus to original content is definitely something to monitor throughout 2020.
The deal secures tens of thousands of independent label’s and hundreds of thousands of artist’s music to be used on the TikTok platform. The deal covers videos created by TikTok users and sponsored videos created for marketing.
With TikTok being a ‘sound on’ platform, these deals are vital for the development of the platform and it’s growth. The partnership is also huge for Merlin – as seen with the song ‘Old Town Road’, the platform is a great (and fun) way to launch new music with #challenges and generating chart topping success.
Spotify is testing a new Stories feature that will allow select influencers to incorporate video elements into their public playlists. The first influencer to test the feature is makeup and fashion YouTube star Summer Mckeen, who is using the new feature to introduce a playlist of her all-time favorite songs, titled ‘All Time Besties’.
With brand and influencer collaborations on the rise on Spotify (eg. Lewis Capaldi and Renault Clio), this could add another engaging opportunity for partnerships on the platform.
NBC Olympics will release 70 episodes across four daily shows on Snapchat leading up to, and during the 2020 Olympic Games in Tokyo. They will create two daily highlights shows, which will be updated throughout the day with key moments from Tokyo.
Millennials and Gen Z look to social platforms for news consumption, brands wanting to reach these audiences and join the conversation should be aware of how social platforms are serving Olympic content to users.
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