The News Feed: Byte on the rise
7th February 2020
Ben Hordos & Gabby Hurn – Team Social at Think Jam
From the rise of Byte to Facebook’s latest features on their ‘Messenger Kids’ app, stay up-to-date on all things social.
The Messenger Kids app is designed for users under the age of 13, and allows parents visibility over their online behaviour. They have recently announced the addition of a ‘Parents Dashboard’ which will include a view of recent contacts and chat history, images shared in chats, who your child has blocked and what devices they have logged in on. This information will also be downloadable for the parents.
This is a step in the right direction for Facebook, following the backlash they have recently experienced from organisations such as the NSPCC around encryption on messages making it harder to find offenders.
Twitter has announced that their Q4 growth was in part due to improved machine learning models that put “more relevant” tweets in people’s timelines and notifications, leading to 152 million daily users in the last few months of 2019.
With Snapchat and Facebook both reporting higher daily users over the same time period, there is still room for Twitter to grow. Both platforms have also announced new product launches in 2020, so it’ll be interesting to see what Twitter plans to implement in the next year.
In a bid to lure more creators, Instagram is stepping up their IGTV offering. This new feature will allow creators to run ads throughout their IGTV content.
Whilst the finer details are yet to be announced (including who is eligible), this provides a great opportunity for both creators and brands alike, who will now have greater advertising options on the platform.
YouTube will invest $100M to fund videos that “drive outcomes associated with the following character strengths: courage, compassion, communication, gratitude, curiosity, humility, teamwork, integrity, perseverance, self-control, empathy and creativity.” This investment is aiming to help younger creators who are financially affected by the changes the FTC required of their channels.
This investment highlights the type of kids content YouTube will be focusing on in the future, moving away from consumer-driven content to deeper and more meaningful content for children.
New TikTok competitor Byte reached 1.3 million downloads in it’s initial week, this surpasses Vine’s downloads in their first week. With the opportunity to build on Vine’s popularity, it’s promising for the app to see so much popularity early on.
However, Byte is not without its issues, the app is experiencing problems with users spamming comments, with a view to monetizing their content. Although their initial launch has seemed successful, only time will tell if these initial downloads will translate into active and engaged users.
With their recent acquisitions, Spotify now owns podcasts related to horror, crime, and sports – as well as their Spotify Originals including Joe Budden and Amy Schumer’s shows. In this huge step for Spotify, this will now add the popular Bill Simmons Podcast to their roster.
Spotify has announced that 16% of it’s users listen to podcasts, and are clearly upping their offering to cater to this audience.
Despite hitting 218M users in Q4 of 2019 Snapchat has announced a dip in share price off the back of financial losses. With investments into AR, content platforms and several new products including Bitmoji TV and Cameos, Snapchat is clearly aiming for a much more profitable 2020.
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