Screen Awards 2014

Campaign: Dawn of the Planet of the Apes

Client: Twentieth Century Fox

Award: Online PR Campaign of the Year

Working on behalf of Twentieth Century Fox for the release of Dawn of the Planet of the Apes our key objective was to make the film integral to digital conversations using innovative multi-platform executions to create mass reach amongst mainstream audiences. Pivotal campaign landmarks included two paid and social media initiatives on ITV and Channel 4 to create maximum talkability and engagement, for which the campaign was awarded UK Online Campaign of the Year at the 2014 Screen Awards.


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