Screen Awards 2010

Campaign: Four Lions

Client: Optimum Releasing

Award: Online Campaign of the Year

Working on behalf of Optimum Releasing (now Studiocanal) for the release of Four Lions our key objective for this release was to limit controversy by positioning the film as a mainstream comedy while fueling ‘water cooler’ conversations and editorial endorsement. Access to Bafta award-winning writer and director Chris Morris was instrumental in maximising his existing fan-base while broadening the film’s appeal to mainstream audiences. The campaign was awarded UK Online Campaign of the Year at the inaugural 2010 Screen Awards.