Remote and Virtual Marketing Strategies

They say nothing is predictable...and that couldn’t feel more true than right now in this unprecedented time. We at Think Jam are wishing you and your families good health and safety as we all take it day by day. While our London and Los Angeles office spaces are closed, all employees are working remotely from home and we are still up and running as a full-service marketing agency with our publicity, influencer, social media, creative, strategy and insight teams continuing on current campaigns and ready to get creative for your future projects. We want you to know you are supported -- even if just virtually for now. With social distancing and staying home being a collective global goal and physical events / experiential activations being shelved for the time being, we as an agency are challenging ourselves to adjust to this new norm. We’re working with speed, enthusiasm and agility to pivot campaigns and develop new creative approaches to help our clients succeed and thrive as they and all consumers are spending more time at home. We are ready and confident that we can work with you to brainstorm innovative and updated strategies, adjust campaign tactics and execute bold, digital activations to drive your message and business. Think Jam was originally established as an all-digital agency, and we have years of experience in this space on a global scale. With our expertise in mind, we thought it would be helpful to share some of our favorite virtual activations and approaches with you. We'd love to assist your teams as upcoming campaigns adjust, and everyone is looking to entertain audiences while still having a sense of community in our homes. Send us an email or give us a call. We’re here and ready to help! Examples of these digital campaigns and services include:
  • At-Home Movie Nights and Activities
  • Remote Viewing Parties
  • Digital Influencer Campaigns
  • Interactive Creative Content
  • Live Streamed and Remote Talent Opportunities

At-Home Movie Nights and Activities

Sonic the Hedgehog DIY and Food Creations Worked with celeb momfluencers and top food content creators to share Sonic-themed DIY activities and recipes for blue colored and gold ring snacks (via Lunchbox Dad)
Sony Kids Zone YouTube Channel Launched a special Youtube channel with interactive film-based activities from Sony Pictures’ home entertainment releases and how to keep families entertained while national Stay at Home orders increased (via Tori Spelling)
Jumanji + Fresh Brothers Partnered with Fresh Brothers for a special Jumanji: The Next Level pizza + movie night offering that led to a shout-out on Ryan Seacrest’s radio show (via Steve Zaragoza)
The Shows Must Go On - Broadway at Home Publicized the launch of a unique YouTube channel allowing the UK and US to view Andrew Lloyd Webber’s classic Broadway musicals for free for a limited time (via The Hollywood Reporter)
Escape Room… in a Box Designed an immersive ‘escape room’ board game unlocking a digital code for the film (via Jay Ellis)
The Secret Life of Pets 2 Pet Parties Eventized the film with video recipes and DIY opportunities to enjoy with the whole family (including beloved pups and animals!) (via Beverley Mitchell)
Toy Story 4 ‘Craft a Friend’ Inspired families to create a friend for the lovable Forky with a special craft kit and supplies (via My Mommy Style)
M. Night #Shymalanathon Engaged fans of Unbreakable, Split and Glass to take part in the ultimate movie marathon of the film franchise with a character-inspired gift (via Collider)
Once Upon a Time in… Hollywood Rick Dalton Fan Club Enrolled fans into the Rick Dalton Fan Club with a special membership package (via Nerdist)
Spies in Disguise Pigeons Post brings Digital Home Sent digital codes to dad influencers and male-focused media via “Pigeon Post” (via IGN)
Teen Titans GO! Home Movie Kit Key family bloggers sent engaging home movie kits including Teen Titan masks and popcorn! (via Gorgeous Movies)
Terminator Dark Fate Unboxing Videos Sent Terminator super fans merchandise to create unboxing content (via Geek of Steel)
A Dog’s Way Home Dog Treats dogfluencers illustrations pets along with paw-fect treats (via Puggy Smalls)
Night School Comedy Movie Nights Partnered with humorous internet personalities to film reactions to the movie on YouTube (via Drew Dorsey)

Remote Viewing Parties

Universal Premium VOD Release Virtual Events Supported a series of nine virtual screening events for Universal’s PVOD releases of The Invisible Man, The Hunt and Emma -- each leading to editorial coverage, top tier participants and local and global trends (via Deadline)
Hook with Nerdist and Rufio Created a virtual watch along event for the family classic Hook led by Nerdist and Rufio himself -- Dante Basco (via Nerdist)
Sony Home Entertainment Remote Screening Parties Leveraged Sony catalog releases and new films coming to digital for multiple watch party opportunities, including Bad Boys For Life, Jumanji: Welcome to the Jungle and This is The End (via Dan Casey Twitter)
The Gentlemen -- #GentlemenNightIn Worked with Brobible to host an interactive watch party for the new film, partnered with Eaze for targeted deliveries and created a custom #GentlemenNightIn mailer for press and influencers (via Brandon Wenerd Twitter)
Rogue One - Team Rebel vs. Team Empire Split bloggers into two ‘teams for a digital viewing party showdown ultimately trending across the United States (via A Geek Daddy)
Girls-athon Provided lifestyle bloggers the perfect girls’ night in necessities to binge-watch the HBO series (via She Does the City)
Home Again with SheKnows Partnered with SheKnows.com for a virtual viewing party of the Reese Witherspoon rom-com that trended nationwide with hundreds of participants (via She Knows)
Breaking In Twitter Party Worked with Black Girl Nerds for a timed watch event across its network revealing behind-the-scenes insights and trivia throughout (via Black Girl Nerds)

Digital Influencer Campaigns

Bad Boys Get The Comic Book Treatment To celebrate the third film’s release and original film’s 25th anniversary, we enlisted the help of comic character designer Hello Luigi (via Hello Luigi)
Sonic IRL Gotta go fast….and digital? In a first for Think Jam, we worked with top ‘Photoshop influencers’ to create unique artwork featuring Sonic in the real world (via Photified)
Sewing with Little Women Giving each of the March Sisters their own unique looks, we recruited top sewing influencers to create March-inspired fashion (via Rachel Masky)
Charlie’s Angels Get Their Wings Recruited female lifestyle influencers into the Charlie’s Angels with a Girls Night In movie night kit with various brand sponsors (via Kristen Revels)
Rocketman Comes to Life Gathered a unique group of content creators to develop engaging posts utilizing their individual aesthetics - all celebrating the films spectacular visuals (via Hey Kristen)
The Little Mermaid Turns 30 Celebrated the classic fairytale’s anniversary and impact on pop culture with inspired beauty influencers (via Chantal Caroline)
Love, Simon Partners with GLSEN, Trevor Project Engaged LGBTQ influencers to support programs with GLSEN and The Trevor Project raising awareness and funds for the LGBTQ community (via Andrew Goes Places)
Movies Anywhere Holiday Picks Asked top influencers what their favorite holiday films on Movies Anywhere are to rewatch each year (via David Lopez)
Brightburn Explores London Worked with popular UK influencer Joe Tasker and Sony Global Creative team to create standout social content for Joe’s popular channels (via Joe Tasker Instagram Stories)
Pinatas for The Angry Birds Movie 2 Gifted influencers an Angry Birds piñata with surprises and treats (via The Playroom Blog)
On the Basis of Sex with Helen Green Partnered with UK illustrator to celebrate the biopic of the inspirational Supreme Court Justice Ruth Bader Ginsburg (via Helen Green)
Wonder Woman Cosplay Tutorial Partnered with Artyfakes to craft a special Wonder Woman cosplay look (via Artyfakes)

Live Streamed and Remote Talent Opportunities

Bloodshot - Having a Pint with Vin Diesel Over Skype Invited the action star to take part in a remote interview with a UK journalist via Skype set in an English pub (via Joe.co.uk)
Euphoria’s Sydney Sweeney IG Takeover Partnered with Teen Vogue for a special talent takeover of its IG feed (via Teen Vogue)
Hackerville Goes Digital (Trends) Coordinated a remote interview with Hackerville’s co-creator Ralph Martin on Digital Trends’ YouTube Channel (via Digital Trends)
PC Gaming Show Live Stream Joined top international Twitch influencers to co-stream the PC Gaming Show live to their followers (via PC Gamer)
The Shires Music Video Launch Live-streamed the video debut on Facebook and created a corresponding disruptive interview video (via The Shires Facebook)
Stronger with Psychologies Magazine Worked with life coaches and triple amputee, former Royal Marines Commando and Invictus Games athlete, for a series of inspirational Live Facebook discussions (via Psychologies)

Interactive Creative Content

The Little Mermaid Live Goes Under the Sea Designed an AR lens to allow at-home viewers to visit the fishies from the comfort of their own couch! (via John Stamos)
Ad Astra Gets Fans Mission Ready Engaged audiences via interactive Instagram Stories and platform native tools to see if they were “Mission Ready” (via Instagram Stories)
Critters Are Coming… Produced a spoiler-free Instagram Story “game” to tease Critters Attack release where fans could attempt to overcome the alien invasion (via Instagram Stories)
Child’s Play - Can You Find Your Best Buddi? Created a series of “Where’s Chucky?” themed video-based social assets to drive engagement and leverage platform algorithms (via Child’s Play Instagram)
Deadpool YouTube Skippables Devised and delivered a YouTube ‘skippable’ campaign customized to users’ activity met with a snarky Deadpool message (via Campaign Live)
Entering the World of The Good Doctor Built a first-to-market AR lens that mapped three systems of the body allowing users to see them the way The Good Doctor’s lead character could (via AdWeek)
The Boss Baby Twitter Moments Curated a scrollable Twitter moment with engaging and eye-catching content (via Twitter)
Entertainment Retailers Association - Must-See Musicals Roulette Developed a digital roulette wheel helping users decide which musical to watch first (via ERA)
In addition to these types of builds, Think Jam also has invested heavily in developing tools and expertise in audio marketing and emerging platforms, including Alexa Commands, Google Home Quizzes, Tik Tok channel launches and more. Get in touch at la@thinkjam.com for US enquiries or hello@thinkjam.com for UK enquiries
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