Remote and Virtual Marketing Strategies
- At-Home Movie Nights and Activities
- Remote Viewing Parties
- Digital Influencer Campaigns
- Interactive Creative Content
- Live Streamed and Remote Talent Opportunities
At-Home Movie Nights and Activities
Sonic the Hedgehog DIY and Food Creations
Worked with celeb momfluencers and top food content creators to share Sonic-themed DIY activities and recipes for blue colored and gold ring snacks
(via Lunchbox Dad)
Sony Kids Zone YouTube Channel
Launched a special Youtube channel with interactive film-based activities from Sony Pictures’ home entertainment releases and how to keep families entertained while national Stay at Home orders increased
(via Tori Spelling)
Jumanji + Fresh Brothers
Partnered with Fresh Brothers for a special Jumanji: The Next Level pizza + movie night offering that led to a shout-out on Ryan Seacrest’s radio show
(via Steve Zaragoza)
The Shows Must Go On - Broadway at Home
Publicized the launch of a unique YouTube channel allowing the UK and US to view Andrew Lloyd Webber’s classic Broadway musicals for free for a limited time
(via The Hollywood Reporter)
Escape Room… in a Box
Designed an immersive ‘escape room’ board game unlocking a digital code for the film
(via Jay Ellis)
The Secret Life of Pets 2 Pet Parties
Eventized the film with video recipes and DIY opportunities to enjoy with the whole family (including beloved pups and animals!)
(via Beverley Mitchell)
Toy Story 4 ‘Craft a Friend’
Inspired families to create a friend for the lovable Forky with a special craft kit and supplies
(via My Mommy Style)
M. Night #Shymalanathon
Engaged fans of Unbreakable, Split and Glass to take part in the ultimate movie marathon of the film franchise with a character-inspired gift
(via Collider)
Once Upon a Time in… Hollywood Rick Dalton Fan Club
Enrolled fans into the Rick Dalton Fan Club with a special membership package
(via Nerdist)
Spies in Disguise Pigeons Post brings Digital Home
Sent digital codes to dad influencers and male-focused media via “Pigeon Post”
(via IGN)
Teen Titans GO! Home Movie Kit
Key family bloggers sent engaging home movie kits including Teen Titan masks and popcorn!
(via Gorgeous Movies)
Terminator Dark Fate Unboxing Videos
Sent Terminator super fans merchandise to create unboxing content
(via Geek of Steel)
A Dog’s Way Home Dog Treats
dogfluencers illustrations pets along with paw-fect treats
(via Puggy Smalls)
Night School Comedy Movie Nights
Partnered with humorous internet personalities to film reactions to the movie on YouTube
(via Drew Dorsey)
Remote Viewing Parties
Universal Premium VOD Release Virtual Events
Supported a series of nine virtual screening events for Universal’s PVOD releases of The Invisible Man, The Hunt and Emma -- each leading to editorial coverage, top tier participants and local and global trends
(via Deadline)
Hook with Nerdist and Rufio
Created a virtual watch along event for the family classic Hook led by Nerdist and Rufio himself -- Dante Basco
(via Nerdist)
Sony Home Entertainment Remote Screening Parties
Leveraged Sony catalog releases and new films coming to digital for multiple watch party opportunities, including Bad Boys For Life, Jumanji: Welcome to the Jungle and This is The End
(via Dan Casey Twitter)
The Gentlemen -- #GentlemenNightIn
Worked with Brobible to host an interactive watch party for the new film, partnered with Eaze for targeted deliveries and created a custom #GentlemenNightIn mailer for press and influencers
(via Brandon Wenerd Twitter)
Rogue One - Team Rebel vs. Team Empire
Split bloggers into two ‘teams for a digital viewing party showdown ultimately trending across the United States
(via A Geek Daddy)
Girls-athon
Provided lifestyle bloggers the perfect girls’ night in necessities to binge-watch the HBO series
(via She Does the City)
Home Again with SheKnows
Partnered with SheKnows.com for a virtual viewing party of the Reese Witherspoon rom-com that trended nationwide with hundreds of participants
(via She Knows)
Breaking In Twitter Party
Worked with Black Girl Nerds for a timed watch event across its network revealing behind-the-scenes insights and trivia throughout
(via Black Girl Nerds)
Digital Influencer Campaigns
Bad Boys Get The Comic Book Treatment
To celebrate the third film’s release and original film’s 25th anniversary, we enlisted the help of comic character designer Hello Luigi
(via Hello Luigi)
Sonic IRL
Gotta go fast….and digital? In a first for Think Jam, we worked with top ‘Photoshop influencers’ to create unique artwork featuring Sonic in the real world
(via Photified)
Sewing with Little Women
Giving each of the March Sisters their own unique looks, we recruited top sewing influencers to create March-inspired fashion
(via Rachel Masky)
Charlie’s Angels Get Their Wings
Recruited female lifestyle influencers into the Charlie’s Angels with a Girls Night In movie night kit with various brand sponsors
(via Kristen Revels)
Rocketman Comes to Life
Gathered a unique group of content creators to develop engaging posts utilizing their individual aesthetics - all celebrating the films spectacular visuals
(via Hey Kristen)
The Little Mermaid Turns 30
Celebrated the classic fairytale’s anniversary and impact on pop culture with inspired beauty influencers
(via Chantal Caroline)
Love, Simon Partners with GLSEN, Trevor Project
Engaged LGBTQ influencers to support programs with GLSEN and The Trevor Project raising awareness and funds for the LGBTQ community
(via Andrew Goes Places)
Movies Anywhere Holiday Picks
Asked top influencers what their favorite holiday films on Movies Anywhere are to rewatch each year
(via David Lopez)
Brightburn Explores London
Worked with popular UK influencer Joe Tasker and Sony Global Creative team to create standout social content for Joe’s popular channels
(via Joe Tasker Instagram Stories)
Pinatas for The Angry Birds Movie 2
Gifted influencers an Angry Birds piñata with surprises and treats
(via The Playroom Blog)
On the Basis of Sex with Helen Green
Partnered with UK illustrator to celebrate the biopic of the inspirational Supreme Court Justice Ruth Bader Ginsburg
(via Helen Green)
Wonder Woman Cosplay Tutorial
Partnered with Artyfakes to craft a special Wonder Woman cosplay look
(via Artyfakes)
Live Streamed and Remote Talent Opportunities
Bloodshot - Having a Pint with Vin Diesel Over Skype
Invited the action star to take part in a remote interview with a UK journalist via Skype set in an English pub
(via Joe.co.uk)
Euphoria’s Sydney Sweeney IG Takeover
Partnered with Teen Vogue for a special talent takeover of its IG feed
(via Teen Vogue)
Hackerville Goes Digital (Trends)
Coordinated a remote interview with Hackerville’s co-creator Ralph Martin on Digital Trends’ YouTube Channel
(via Digital Trends)
PC Gaming Show Live Stream
Joined top international Twitch influencers to co-stream the PC Gaming Show live to their followers
(via PC Gamer)
The Shires Music Video Launch
Live-streamed the video debut on Facebook and created a corresponding disruptive interview video
(via The Shires Facebook)
Stronger with Psychologies Magazine
Worked with life coaches and triple amputee, former Royal Marines Commando and Invictus Games athlete, for a series of inspirational Live Facebook discussions
(via Psychologies)
Interactive Creative Content
The Little Mermaid Live Goes Under the Sea
Designed an AR lens to allow at-home viewers to visit the fishies from the comfort of their own couch!
(via John Stamos)
Ad Astra Gets Fans Mission Ready
Engaged audiences via interactive Instagram Stories and platform native tools to see if they were “Mission Ready”
(via Instagram Stories)
Critters Are Coming…
Produced a spoiler-free Instagram Story “game” to tease Critters Attack release where fans could attempt to overcome the alien invasion
(via Instagram Stories)
Child’s Play - Can You Find Your Best Buddi?
Created a series of “Where’s Chucky?” themed video-based social assets to drive engagement and leverage platform algorithms
(via Child’s Play Instagram)
Deadpool YouTube Skippables
Devised and delivered a YouTube ‘skippable’ campaign customized to users’ activity met with a snarky Deadpool message
(via Campaign Live)
Entering the World of The Good Doctor
Built a first-to-market AR lens that mapped three systems of the body allowing users to see them the way The Good Doctor’s lead character could
(via AdWeek)
The Boss Baby Twitter Moments
Curated a scrollable Twitter moment with engaging and eye-catching content
(via Twitter)
Entertainment Retailers Association - Must-See Musicals Roulette
Developed a digital roulette wheel helping users decide which musical to watch first
(via ERA)
