Mediamind Awards 2010

Campaign: Avatar DVD Release

Client: Twentieth Century Fox Home Entertainment

Award: People’s Choice Award

Playing on the theme of new technology, immersion and exploration we created an online interactive trailer, something which at the time had been never done before. Using an exclusive piece of footage, viewers were not only able to stop and start the video accessing key information ‘hot spots’, but they were also able to zoom in to explore the intricate visual landscape – a world first in rich media advertising.

The creative was developed to run in 15 markets simultaneously including the US, UK, China, Japan, and Brazil, and was followed up by another first.

Working with the support of the development team at MediaMind (now Sizmek) we created their first movie rich media takeover for the iPad, which allowed the user to interact with a range of video content.