Campaign: Fox Home Entertainment Insiders Blogger Program
Client: Twentieth Century Fox
The aim of the Insiders program was to develop an exclusive two-way conversation with influencers that would be rewarding for all parties.
This has allowed us to maintain genuine Fox Family ambassadors in a competitive landscape, providing sustained coverage for family titles across blogs and social, and providing a unique experiences for the bloggers with limited budgets.
However, perhaps the best evaluation of our success comes from the responses we receive from those within our program. In our 2014 survey our Insiders rated the Insiders experience an average of 8.8/10 and 96% of those surveyed would recommend the program to a friend – the other 4% wanted to keep it to themselves!