MARCOM 2014

Campaign: The Secret Life of Walter Mitty – “Word of the Day”

Client: Twentieth Century Fox Home Entertainment

Category: Online Placement

Award: Gold

This Blu-ray promotion resulted in a partnership with Merriam-Webster to sponsor their Word of the Day newsletter and additional site placements with Walter Mitty quotes and ads. This partnership also including setting up supporting promotional story on the Wall Street Journal.

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