IAC Awards 2012

Client: Hanway

Campaign: A Dangerous Method

Award: Best Movie Website

For the promotional website for A Dangerous Method our creative strategy was to contemporise the story while highlighting the themes of dream interpretation and human desire.

We created a data harvesting website which scans Twitter and Flickr for real-time tweets and imagery for global references to dreaming, while focusing on the emotive themes of the film: uncovering shameful secrets, understanding hidden desires, sexual obsession, jealousy and distrust. This live feed is regularly interspersed with video snippets and stills from the film to give context, while relevant quotes from the film’s characters are peppered amongst the harvested confessions from users.