British Video Association Awards 2011

Client: Icon

Campaign: Paranormal Activity

Award: Creative Initiative of the Year

Working on behalf of Icon Home Entertainment for the launch Paranormal Activity our primary objective was to build on the heightened awareness and anticipation for in home viewing of the must-see horror film. To keep the anticipation, fear factor and audience curiosity optimised, we contributed to a tantalising, ‘less is more’ campaign which went on to win in the ‘Creative Initiative of the Year’ category of the BVA Awards in 2011.