Bethesda Softworks® Appoints Think Jam
23 May 2018, London
Leading entertainment marketing agency, Think Jam, has announced today that it has been appointed by Bethesda Softworks®, a ZeniMax® Media Company, to work on publicity services for the software publisher’s portfolio of game titles going forward.
Think Jam is the agency behind campaigns for some of the world’s biggest entertainment clients in film, TV and publishing, including: Twentieth Century Fox; The Stanley Kubrick Estate; HBO UK and Sony Pictures. Launching their games team two years ago, Think Jam has since worked on a number of successful AAA titles.
Think Jam’s stand out ideas, creativity and experience across multi-award winning film and game campaigns, led Bethesda to select them as their retained PR agency, after running a competitive pitch.
Mark Robins, Senior European PR Manager, Bethesda Softworks, said “We were immediately impressed with Think Jam’s smart ideas, clear and concise campaign plans and obvious passion for the products. We’re looking forward to working with them on what will be a very busy year ahead for Bethesda Softworks”.
Saj Ismael, Account Director at Think Jam said: “It is a great honour for Think Jam to be working with the team at Bethesda, who continue to deliver best in class games and lead with their innovation and creativity. We’re excited to embark on this relationship and get stuck into the incredible projects coming up.”
Think Jam’s Account Director Saj Ismael and Publicity Director Ellie Graham will run the Bethesda Softworks account with Publicity Manager Chris White, effective immediately.