Beetlejuice Halloween Watch-Along
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
- Digital Event.
How we did it
- Organized a Twitter watch party of the iconic Beetlejuice on Halloween Eve, hosted by TV personality Jodie Sweetin who engaged with fans and influencers by tweeting reactions to the film, revealing favorite scenes, engaging with other party participants, and encouraging purchase of the movie for Halloween weekend
- Secured 100+ bloggers and influencers for pre-event coverage with branded mailer containing popcorn, candy, and more
- 98M+ impressions from live Twitter watch party
- 75+ blogger and influencer Twitter watch party participants
- 3k+ watch party mentions from 702 unique Twitter users
- #8 trend on Twitter in Los Angeles with #BeetlejuiceWatchAlong
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
