Beetlejuice Halloween Watch-Along

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.
  • Digital Event.

How we did it

  • Organized a Twitter watch party of the iconic Beetlejuice on Halloween Eve, hosted by TV personality Jodie Sweetin who engaged with fans and influencers by tweeting reactions to the film, revealing favorite scenes, engaging with other party participants, and encouraging purchase of the movie for Halloween weekend
  • Secured 100+ bloggers and influencers for pre-event coverage with branded mailer containing popcorn, candy, and more
  • 98M+ impressions from live Twitter watch party
  • 75+ blogger and influencer Twitter watch party participants
  • 3k+ watch party mentions from 702 unique Twitter users
  • #8 trend on Twitter in Los Angeles with #BeetlejuiceWatchAlong

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind