Back to the Future – 35th Anniversary
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
How we did it
- Created a 360 publicity campaign for the iconic film’s re-release
- Secure interviews for Lea Thompson and screenwriter Bob Gale with entertainment and mainstream press outlets and podcasts
- Partnered with the consumer products team to create a custom mailer for top tier influencers and fans of the franchise
- Promoted the 35th anniversary re-release of the franchise through 4K reviews, giveaways, feature story angles and exclusive clip placements
- 3M+ impressions
Trailer
work in action
- Fandom (551.5mm UMVs)
- Entertainment Tonight (7.7mm UMVs)
- Gamespot (4.1mm Twitter Followers)
- SyFy’s Who Won the Week Podcast (4.1mm UMVs)
- Joshua Ovenshire (478k Instagram Followers)
- IGN (73.4mm UMVs)
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
