Alita: Battle Angel – Anime Expo 2019

OOH, Publicity

Who it's for

What we did

  • Graffiti mural.
  • Facebook AR.
  • Social creative.

How we did it

  • Took over Anime Expo 2019 with the creation a large graffiti mural inspired by the film Alita: Battle Angel and the original manga by Yukito Kishiro to promote the film’s digital release
  • An added Facebook AR enabling component brought special features material to life on the mural
  • Secured social posts with the female cosplay influencers including Stella Chuu, Aru Rinh & Yume
  • Created time-lapse video of the creation which was pitched to media outlet’s social editors for sharing
  • The filter was activated 450+ times over the 4-day convention
  • Enlisted graffiti artist Cloe Hakakian and non-profit organization Beautify Earth to design and paint the mural
  • Worked directly with Facebook for approvals and assistance to enable AR component
  • Capitalized on Alita knowledge and fandom by picking a wall location across the street from Anime Expo 2019, North America’s largest Japanese pop culture gathering.


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?



Our Work

18 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind