Alita: Battle Angel – Anime Expo 2019
OOH, Publicity
Who it's for
What we did
- Graffiti mural.
- Facebook AR.
- Social creative.
How we did it
- Took over Anime Expo 2019 with the creation a large graffiti mural inspired by the film Alita: Battle Angel and the original manga by Yukito Kishiro to promote the film’s digital release
- An added Facebook AR enabling component brought special features material to life on the mural
- Secured social posts with the female cosplay influencers including Stella Chuu, Aru Rinh & Yume
- Created time-lapse video of the creation which was pitched to media outlet’s social editors for sharing
- The filter was activated 450+ times over the 4-day convention
- Enlisted graffiti artist Cloe Hakakian and non-profit organization Beautify Earth to design and paint the mural
- Worked directly with Facebook for approvals and assistance to enable AR component
- Capitalized on Alita knowledge and fandom by picking a wall location across the street from Anime Expo 2019, North America’s largest Japanese pop culture gathering.
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientteam@thinkjam.com.
