A Cure for Wellness

Publicity, Influencers

Who it's for

What we did

  • Immersive HE release campaign.
  • Engaged journalists and influencers.
  • Widespread coverage.

How we did it

  • Delivered an immersive campaign by creating fully engaging experiences inspired by the dark themes in the film.
  • Invited journalists to participate in an isolation tank experience in both Los Angeles and New York; floating in pitch black water tanks, while the film’s eerie soundtrack played in the background.
  • Each were encouraged to create editorial features and videos based on their individual experiences.
  • Mailed selected press “Cure” kits alongside with the Blu-ray; inspiring journalists to document on their social channels.
  • Secured interviews with director Gore Verbinski across horror and entertainment outlets.


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact stella.ferguson@thinkjam.com.


Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind