A Beautiful Day In The Neighborhood
Partnerships, Publicity
Who it's for
What we did
- Publicity.
- Partnerships.
How we did it
- Organized a national promotion with neighborhood hub Nextdoor for users to nominate good neighbors tied to the Blu-ray release coinciding with Random Acts of Kindness Day
- Those who submityed a nomination won an act of kindness for their neighborhood—a free local screening of the film
- Announced the promotion across print, broadcast, online press and family bloggers
- Cross promoted nomination highlights on both Sony and Nextdoor socials
- 130k visits to the nomination landing page
- 4.3k entries from all 50 states
- 31M impressions from Nextdoor’s in-app newsfeed and subscriber email
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
