A Bad Moms Christmas

Social, Publicity, Influencers


Who it's for


What we did

  • Top tier placements.
  • 19 influencers.
  • 6.6M impressions.
  • 20.4M Engagaments.

How we did it

  • Secured 21+ outlets for the Sky Zone press event, resulting in placements on Entertainment Tonight, Access Hollywood, Extra, AP TV, Us Weekly and Today Show.com.
  • Confirmed 15 parenting and female lifestyle influencers to participate in a Twitter View-along party of the film.
  • Worked with four lifestyle influencers with a combined reach of 835k to host at-home viewing parties, extending coverage of the film across their different platforms including Instagram, Twitter, Facebook and their blogs.
  • Secured clip placements on top-tier outlets including Entertainment Tonight, Bravo TV and Perez Hilton, amassing a combined reach of 24mm monthly visitors.
  • Partnership with HopSkipDrive earned 20k impressions through the company‚Äôs social media campaign and was amplified by talent (Kristen Bell), reaching her 8mm fans on social media.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact stella.ferguson@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind