Wicked Ð Case Study

Client:Michael McCabe Productions
Services:Creative, Publicity, Promotions & Social Media

In the last year we have developed innovative digital editorial and promotional opportunities for London’s West End musical Wicked in combination with a uniquely engaging social media strategy which has built loyalty with the show’s hugely engaged audience while taking the production into broader, mainstream entertainment environments.

Our campaign has delivered targeted coverage across a wide variety of female and family focuses websites as well as standout bespoke promotions and partnerships. Within social media we have designed and implemented a hugely successful tab-based Facebook competitions strategy.

One highlight is the creation of a yearlong partnership with educationally focused B-Live which provides access to schools across the country in partnership with the many of the show’s ‘For Good’ initiatives such as the Wicked Young Writer’s Award, the anti-bullying initiatives and the annual Wicked Day produced in partnership with the Woodland Trust.