Arthur Ð Case Study

Client:Warner Bros.
Services:Creative

For the theatrical release of comedy Arthur we created an outreach creative piece emphasising the film’s hilarious characters and humour, which was used in the US as well as several other international territories.

The aim of the creative outreach pieces which was built in Flash was to bring the user into the affluent and hedonistic lifestyle of the film’s central character Arthur by creating an interactive environment which was set within his apartment.

The user can click objects throughout the room as well as a number of seasonal Easter eggs, which activate a wide range of animations, sounds and audio extracts to give them a taste of the film’s comedy experience and get them laughing all the way to the cinema.