A Dangerous Method Ð Case Study

Client:HanWay Films
Services:Creative

For the promotional website for A Dangerous Method our creative strategy was to contemporise the story while highlighting the themes of dream interpretation and human desire in this dramatic re-interpretation of the clash between Freud and Jung the founding-fathers of psychoanalysis.

We created a data harvesting website which scans Twitter and Flickr for real-time tweets and imagery for global references to dreaming, while focusing on the emotive themes of the film: uncovering shameful secrets, understanding hidden desires, sexual obsession, jealousy and distrust. This live ‘dreamscape’ is regularly interspersed with video snippets and stills from the film to give context, while relevant quotes from the film’s characters are peppered amongst the harvested confessions from users.

IAC Winner 2012 - Best Movie Website