Take Me Home Tonight Ð Case Study

Client:Twentieth Century Fox HE
Services:Publicity & Promotions

For Take Me Home Tonight we brokered a partnership with the Vans Warped Tour and coordinated promotional initiatives in conjunction with the music festival to deliver high-impact national online coverage for the Blu-ray and DVD release. Throughout the summer’s 44 dates the tour reached a target audience of over 500,000 adults in the 18-34 age range.

At the tour shows fans were encouraged to take photos of them next to a 53’ branded semi-truck and tweet them to @TCFHE with the hashtag #TMHTWarped in order to win prizes. Throughout the campaign the Take Me Home Tonight Facebook page boosted fan numbers by 73% while posts increased by 208% together with a 53% boost in post feedback.

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