Glee Ð Case Study

Client:Twentieth Century Fox HE
Services:Publicity & Promotions

The online publicity campaign which we created for Glee: The Complete Season 2 focused on the blogging communities particularly the mommy bloggers, which included the placement of in-house written syndicated features, including the ‘Tough Topics’ which Glee tackles and an interactive feature where fans took a quiz to determine ‘Which Glee Singer Are You?’

For the Glee Encore release, we reached out to mommy bloggers with a partner nail polish brand OPI in order to create a branded Glee themed nail polishes and nail decals, which they supported with separate posts promoting the release and associated goodies.