Bridesmaids Ð Case Study

Client:Universal Pictures HE
Services:Publicity, Promotions & Social Media

The highlight of our online publicity and promotions activity for the home entertainment release of the highly acclaimed comedy Bridesmaids was the ‘Girl Night In’ promotion, where 100 influential mommy bloggers were given all the assets needed to host a fun screening party with their friends, who then created two posts each about their party.

All the links to the coverage which was created were featured on a bespoke ‘Girl Night In’ Facebook tab which we designed and built for the official Bridesmaids Facebook page.

Traditional online publicity activities focused around A-list talent access and the placement of exclusive video content on top-tier websites, including iVillage, THR.com, Maxim, Yahoo! and AOL/Moviefone.